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Samson Lee launched his fashion label “Samson Lee Fiji” in 2015. His creations are inspired by the rich melting pot of traditional motifs across the Fijian cultural landscape and endemic marine life. 

As an emerging designer, Samson harnessed the power of online advertising and social media to carve out a niche for himself on the Fiji fashion scene. Armed with creativity, innovation and a sturdy sewing machine, Samson Lee’s first garments were designed and sewn in his garage. 

Fast forward 5 years, the Samson Lee brand boasts a  boutique at the Grand Pacific Hotel, the home of Pacific luxury.

In addition to these achievements and Covid normal business practice he has managed to maintain his export sales to Australia and New Zealand. 

He is also the co-founder of the Wearing Fiji Project. WF is a local initiative aimed at creating spaces to exchange fashion knowledge such as mentoring for emerging and student designers, and capacity building for established designers.